Every brand
has a voice.
I speak all of them.

Creative and social lead for one of California's largest cannabis brands — owning strategy and content production for all social channels, four major product launches (including the Sprout), and a full company rebrand. I also designed the retail packaging for the "Sauce" cartridge line — physical product sold at dispensaries across California, not just a social asset. All in a heavily regulated industry with no paid ads to lean on: the strategy turned the account's multi-year follower decline into growth and produced the highest-performing posts in brand history.

Beyond the camera: a seven-pillar content system across a three-account ecosystem, the Wildlife Experts creator-ambassador program built to route around cannabis algorithm restrictions (top ambassador reel: 3.3M views), and quarterly analytics reporting with competitive benchmarking against industry engagement standards.

Everything below — product, lifestyle, farm documentation, and campaign design — was shot, edited, and designed by me. Raw Garden remains a creative services client today.

Two drops, two opposite moods, one brand. "After Hours" — a moody blue-hour hedge-maze set built around a lavender hoodie — against "Coastal Camo", warm sunlit lifestyle work for embroidered trucker caps. The contrast is the point: same lens, two completely different worlds.

Beyond campaigns, I shoot the brand's entire e-commerce catalog — studio product photography, cutouts, and retouching for every item on the store. And the content pulls beyond its weight class: the Purple Trip Hoodie launch post drew 326 likes and 60 shares on a 340-follower account — engagement rivaling the brand's entire audience, reached almost entirely through shares and discovery.

Ongoing content for a Santa Barbara skate brand across two fronts. Product: campaign and lifestyle photography for tee drops like the Actycopter release, shot live on site. Events: full coverage of the "Ghosted" video premiere — a Cold Call × Lighthouse Skateshop party — including a custom xerox-textured event poster and the skate edit that pulled 15K views and 671 likes on the brand's 3.3K-follower account.

Launch content for an art-and-clothing retail concept through Mind Garden, my creative branding studio — gallery and space photography, merch BTS, and a soft-open recap film built for social.

The one where I built the brand from scratch. Logo, brand colors, and the full visual identity for a Victorville training studio — then the photography, the monthly "Fresh Programming" campaign graphics, and a social template system the studio's own team runs long after each shoot. Ground-up brand design through day-to-day content, all in one house style.

The content carries the small account well past its size: the competition-stage post pulled 268 likes and the studio welcome film 205, on an account of ~1,340 followers.

Ad production for golf personality Chaz Bowker — concepting, shooting, and editing vertical spots for national brands including DraftKings (story ads + a World Cup reel), Dove, and On nicotine pouches. Every spot delivered as an FTC-compliant paid partnership — disclosure tags, mandated warning cards, the works — running live on his verified 175K-follower account and the Chazzy Golf YouTube series. Personality-first creative built to perform in-feed.

Restaurant and event photography for a food-and-wine pop-up — plates, pours, and the people in between. Fast-turn coverage built for next-morning social.